The Builder Advantage   Our Builder Advantage program provides affiliated builders/developers with the most cost effective means to market new construction homes. It allows you, as a builder/developer, to freely take advantage of our well established real estate marketing program(s) - and even use our licensed agents as your onsite sales staff.
The Builders Advantage program is specifically designed to promote a win/win relationship between the builder, broker agent and local Realtor® owned multiple listing service (MLS). Typically, a builder will budget 5% - 10% of construction expenses toward marketing and/or agent fees. Our Builder Advantage program streamlines the brokerage relationship allowing the builder to shave 2.5% to 7.5% off of those costs. The unique relationship between our brokerage, associate partners and builder clients, allows you as a builder to gain real estate marketing support without applying those costs against your profit margin.
Online Exposure
 The National Association of Realtors found that 87% of all buyers used the Internet when searching for a home. Realtor.com, Point2Agent.com, Zellow.com, Yahoo.com, eBay, and hundreds of other supporting websites attracts millions of property detail views per day. As a Builder Advantage affiliate, your property is always featured here.- Our Customer Network System is an online customer service center that promptly connects customers with agents and resources.
Realtor® Business Development As our Builder Advantage affiliate, we actively promote your communities to all area realtors and realty firms through: Monthly Industry-Wide Carovan of New Homes- Point2Agent Portfolio of Homes - Virtual Tours
- Direct Email2Agent Marketing Brochures
- Weekly Open-House Events
- On-site Sales Staff
Builder's CornerIf you are a builder or a developer, our services are second to none. Our Realtors have combined experience representing publicly and privately owned national builders, regional production builders and custom homebuilders.
It takes perseverance to push a project through development. It also takes vision, financial depth and a long-term commitment to the health of a region to survive and thrive. We've developed aggressive initiatives just for builders and developers. No Dirt? No Deal!- Identify land opportunities
- Facilitate purchase and entitlement
- Concept and design consulting on land planning, amenity and builder mix
- Recruit and manage builder team and marketing pool
Service- Initial market research and analysis prior to land purchase
- Consulting and management of information centers
- Reporting on lead generation, sales and closings
Marketing- Marketing plan and budget development
- Internet, broadcast, direct mail and print ad strategies
- Effective, award-winning concepts and designs
- Promotion and special events-reservations, lottery and priority presale buyer systems
- Access to our media purchasing power
Sales Full-time, on-site licensed professionals dedicated to your community- Highly effective team of new home sales managers
- Behavior and skill-based training specific to new home sales
- Realtor and consumer business development programs.
For additional information, please contact the agent who introduced our Builder Advantage program to you or Contact Our Brokerage.
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